Process

Each project is unique, as it should be. Some clients want to upgrade their existing logo, some have a very specific idea of what they want, and some need direction for ideas.

Our process can include some or all of these steps:

• Gathering examples of designs through Google and Pinterest to choose an aesthetic direction

• Creating a font example list

• Creating a color pallet

• Creating drawing and/or watercolor art

• Creating a digital illustration
 
• Designing variations of art work with type

• Revisions

• Creating a file package of jpgs, pngs, & pdfs

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Examples

My client loved my pink dot artwork and suggestion of using her script initials. She sent me a picture of her handwriting and I created a vector image to overlay on my watercolor. Because we were satisfied with both concept and design in the first round, this logo was a total of 2 hours/$100

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This design entailed some image research, drawing, painting, photoshop adjusting, font research and designing. This logo was a total of 4 hours/$200

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This design was developed over the course of a year! We took our time and put a lot of development into the specifics of type, form, color, and detail.  This logo was a total of 12 hours/$600